Search Engine Optimization (SEO) is key to website performance, especially when research has stressed the value of organic (free) listings. It has been found that 80% of consumers use search engines to find products and services that they want to buy. Interestingly, 85% of searchers ignore paid listings. Up to 70% of web traffic goes to top three results in Google, and free results are more credible to consumers than paid results. That is why planning proper structure and metadata are so important to your site. Without excellent SEO, your site may never be seen.
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